Lynda - WordPress: Building Child Themes
MP4 | Video: 720p | Duration: 2:31:25 | English | Subtitles: VTT | 468.8 MB
 
To get a specific look or feature on a WordPress site, you can customize the theme, but it will only get you so far. To go further and get full control, you need child themes. A WordPress child theme is a mini-theme that piggybacks off an existing theme. This means rather than writing all the code from scratch, you just write a new child of an original parent theme, updating only the parts you want.

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Lynda - Telling Your Story on the Web in 60 Seconds
Lynda - Telling Your Story on the Web in 60 Seconds
MP4 | Video: 720p | Duration: 3:49:10 | English | Subtitles: VTT | 5689.5 MB
 
Grabbing people's attention on the internet is getting harder and harder. Simple text and static photos just don't cut it in such a cluttered space. In this course, you can learn how to use video, motion graphics, and 360-degree imagery to create eye-catching content. Rich Harrington takes you through six step-by-step projects that feature dynamic media—from the deceptively simple slideshow to meme-worthy animated GIFs—and require nothing more than a camera or smartphone and a subscription to Adobe CC. Each project can be exported in a format that's easy to share online and on social media. By the end of the course, you'll have several options for building your next web project, whether it's to demo a product, draw attention to a cause, or promote a brand online.

Lynda - Email and Newsletter Marketing Foundations 2018
Lynda - Email and Newsletter Marketing Foundations 2018
MP4 | Video: 720p | Duration: 43:36 | English | Subtitles: VTT | 837.0 MB
 
Many digital marketers consider email marketing to be an essential component of their company's marketing mix. To get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. The course features MailChimp, but the strategies apply to any email marketing service provider. By the end, you'll have a new tool to drive traffic to your website, engage new audiences, and grow your business

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